About Subaru

Founded in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing subsidiary of Fuji Heavy Industries (FHI) of Japan and is responsible for the distribution, marketing, sales and service of Subaru vehicles in the United States.

Subaru Product Line

Equipped with unique symmetrical All-Wheel Drive technology and the Subaru boxer engine, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market. Today, the Subaru product line includes the Subaru Impreza, WRX, STI, Subaru Legacy, Subaru Outback, Subaru Forester, and Subaru Tribeca.

 

Subaru and the Environment

At Subaru, protecting the environment is just as important as protecting our passengers. That is why the company builds fuel-efficient vehicles in ecologically-minded plants. Together, with its earth-friendly partners, Subaru is dedicated to preserving the planet. It is an integral part of the company’s philosophy.

 

Partial Zero Emissions Vehicles

Subaru offers the most fuel efficient All-Wheel Drive vehicle lineup in America. Since 2003, Subaru has offered Partial Zero Emissions Vehicle (PZEV) certified Legacy, Outback, and Forester models for sale anywhere in the U.S. Subaru PZEV vehicles meet California’s Super-Ultra-Low-Emission Vehicle exhaust emission standard. Gasoline vehicles meeting PZEV emissions standards can have even lower emissions than hybrid or alternative fuel vehicles. Subaru PZEV vehicles are also U.S. Environmental Protection Agency (EPA) Certified SmartWay Vehicles and are honored in the EPA’s Green Vehicle Guide located at http://www.epa.gov/emissweb

 

Subaru of Indiana Automotive, Inc.

Subaru recognizes that clean vehicles are just one component of a clean environment. In 2004, the Subaru of Indiana (SIA) plant was the first auto assembly plant in the U.S. to achieve zero landfill status - nothing from its manufacturing efforts goes into a landfill. Everything is reused and recycled. Since that time, the Subaru plant has produced zero landfill waste and 100 percent of the by-products from production are reclaimed. In fact, when you carry out your trash at home on the next collection day, you will be sending more trash to the landfill than the entire Subaru manufacturing plant does in a year. SIA is based in Lafayette, Indiana and produces the Subaru Legacy, Outback and Tribeca models.

 

Corporate Social Responsibility

Subaru strives to be a company that benefits society, treats people with respect and actively engages in environmental stewardship. The company values the commitment and contribution of all Subaru employees. It encourages and rewards teamwork, performance, innovation and growth. Subaru employees are passionate about the Subaru brand, its products and customers. The company embraces a culture of honesty, partnerships and relationships, empowerment, diversity, continual learning and development and community responsibility.

 

As a global company, Subaru values a diverse business environment. The company is committed to fairness and equality in its hiring procedures, employee development and business operations. As a result, executive management at Subaru established the Diversity Leadership Council that works to expand the company’s diversity initiatives with partners such as the National Association of Minority Auto Dealers (NAMAD) and Rainbow Push. Subaru of America, Inc. is a member of the National Minority Supplier Council, Inc. (NMSDC).

 

Giving Back to the Community

Subaru of America, Inc. is dedicated to supporting and improving its surrounding communities through the Subaru of America Foundation and corporate contributions. The Subaru of America Foundation (SOAF), established in 1984, has awarded nearly $6 million to programs that support youth-based initiatives in the areas of education, safe driving programs and local community projects. By offering people creative enrichment and educational programs that engage them, Subaru is taking an active role to help make learning a more participatory and fun experience.

  

Corporate Headquarters

Subaru of America, Inc. moved to its current Cherry Hill, NJ, facility in 1986. The $18 million, 115,000 square-foot, seven-story structure serves as the company’s national headquarters housing approximately 300 people in Finance, IT, Marketing, Sales and Product Planning. The company markets Subaru vehicles, parts and accessories through a network of approximately 600 dealers across the United States.

 

Subaru Operations Center

Located in Pennsauken, NJ, this 59,000 square foot building houses nearly 200 employees from Customer Loyalty, Government Relations, Parts, Service, Training, Customer Dealer Service and Subaru Financial Services departments.

 

Regional Offices

SOA has five regional offices that support local sales and marketing and dealer relations activities. The Subaru regional offices employ nearly 100 people and are located in: Atlanta, GA; Denver, CO; Westampton, NJ; Indianapolis, IN; and Portland, OR.