Subaru Of America, Inc.
SUBARU ENCOURAGES WINTER WARRIORS TO SEIZE THE SNOW DAYS WITH THE RETURN OF #SUBARUWINTERFEST
Subaru kicks off multi-city lifestyle tour celebrating winter adventure across the country
Cherry Hill, N.J., Jan 2, 2018
Subaru of America, Inc. has announced the return of Subaru WinterFest, the automaker’s mountain destination and lifestyle tour that brings together winter warriors across the country for a one-of-a-kind experience. Featuring a blend of entertainment and adventure in amazing places, the 2018 tour will celebrate the winter season, while encouraging attendees to seize the snow day with an array of memorable activities.
In partnership with POWDR, Subaru WinterFest 2018 will feature stops at 11 of the country’s top winter mountain resorts, where winter sports buffs and Subaru owners can enjoy live music, locally sourced food and beverages, daily giveaways, gear demonstrations and more. Through engaging programming executed by POWDR’s experiential division, Human Movement Inc., outdoor enthusiasts are given the chance to meet up, warm up, and relax before or after hitting the slopes.
At each tour stop, warm treats like craft coffee and s’mores will be available by food and beverage sponsors OZO Coffee, SMASHMALLOW and Chocolove. Attendees can kick back in one of the upgraded hang out areas, including hammock zones, charging stations and fire pits by Solo Stoves, while playing cornhole, frisbee golf and giant Jenga. Attendees can listen to the music of national DJs provided by SiriusXM and some of today’s best, chart-topping, emerging artists presented by audio partner Harman Kardon®. Each day of WinterFest will feature live demonstrations and giveaways from partners Nordica, Lib Tech, Thule and Klean Kanteen.
National Ski Patrol Avalanche Dog Training School Scholarship Fund
As a testament to Subaru’s commitment to safety and adventure, this year’s WinterFest tour will also celebrate mountain communities’ hometown heroes, resort avalanche patrollers and rescue dogs. Subaru will once again team up with 20+ year partner National Ski Patrol to send patrollers and their dogs to the Wasatch Backcountry Rescue avalanche dog training school, donating $1 to the Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund for every information form received. Designed for teams whose resorts cannot afford the schooling, the scholarships cover the costs of tuition, food, and board.
“As fierce advocates for both the outdoors and welfare of animals, Subaru is proud to partner with the National Ski Patrol in creating a scholarship fund for avalanche rescue dogs,” said Alan Bethke, senior vice president of marketing, Subaru of America, Inc. “Able to search significantly larger areas than human rescue teams, these skilled canines are tremendous assets to patrollers nationwide and we are excited to help expand this important program this upcoming year.”
Last year, Wasatch Backcountry Rescue, in conjunction with Subaru and the National Ski Patrol, awarded scholarships to the following individuals dog teams for the 2017 school year:
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