Subaru Of America, Inc.
2018 SUBARU SHARE THE LOVE® EVENT TOTALS $27.5 MILLION IN CHARITABLE DONATIONS
Subaru donates more than $145.7 million to over 1,170 national and local charity partners throughout entirety of campaign
Camden, N.J., Mar 14, 2019
Subaru of America, Inc. today announced its donation of nearly $24 million to national and local charities as part of the 2018 Subaru Share the Love Event, bringing the total donated throughout the life of the program to $145.7 million. Held from mid-November to the end of the calendar year since 2008, the Subaru Share the Love Event donates $250 to the purchaser’s choice of charities for every new Subaru vehicle sold or leased at 631 participating Subaru retailers nationwide.
For the third consecutive year, Subaru did not place a cap on total contributions to its Share the Love Event national charity partners; the American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and the National Park Foundation. In addition, Subaru retailers selected either one or two hometown charities from their local community to support, adding more than 682 local causes to the 2018 Subaru Share the Love Event. Select retailers participated in an additional hometown charity donation by offering their own ‘per vehicle sold’ contribution which generated more than $3.5 million nationwide. When paired with the nearly $24 million contribution from Subaru of America, donations climbed to $27.5 million in 2018. As a result of Subaru customers’ selection, national charity partners received $10.1 million, while hometown charities received $17.4 million. “For the eleventh year in a row, Subaru has continued its commitment to supporting the causes our customers care so deeply about through the Subaru Share the Love Event,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “Each charity involved positively impacts our communities nationwide, making us incredibly proud to have donated nearly $24 million to a host of national and local charities this year.”
New this year, the automaker hosted a special kickoff event on November 15, 2018, to celebrate the return of the Subaru Share the Love Event at its U.S. headquarters in Camden, NJ. In partnership with the Food Bank of South Jersey, Subaru employees donated and packed a record-breaking 6,600 ‘KidzPacks’ to supply the food bank’s weekend meal program for an entire school year. Each pack contained items that can produce up to four nutritionally-balanced meals to sustain local children over the weekend, so they won’t have to worry about where they will get their next meal. In addition to the Subaru HQ event, employees at all regional Subaru of America locations partnered with their local food banks and pantries to help feed those in need as well. Through these corresponding events and donations, Subaru of America aims to improve local communities by supporting the environment, healthcare, community needs, education and animal welfare across the country.
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