Subaru Of America, Inc.
SUBARU SEVENTH ANNUAL “SHARE THE LOVE” CHARITY EVENT TO SET NEW DONATION RECORD
National Charities Include: ASPCA®, Make-A-Wish®, Meals On Wheels®, and National Park Foundation
Cherry Hill, N.J., Oct 24, 2014
Subaru of America, Inc. has announced it will donate $15 million to charitable partners during its seventh annual “Share the Love” event. In 2013, Subaru donated $10 million to “Share the Love” charities and over the course of the six year program, Subaru has donated a total of $35 million.
From November 20, 2014 to January 2, 2015, Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer's choice of the following charities: ASPCA®, Make-A-Wish, Meals On Wheels Association of America®, and National Park Foundation.
In addition to the four national organizations, Subaru retailers once again have the opportunity to add a local charity for their customers to support. This year, 608 hometown charities have been selected by Subaru retailers. With Subaru retailers also making their own donations to local charities, total donations will be well in excess of the $15 million committed by Subaru of America.
The sales growth experienced by the brand in recent years means that by continuing to donate $250 per vehicle sold during the program, total charitable contributions will likewise increase, this year to $15 million.
“We are thrilled to continue the Share the Love program. It is part of our culture as an organization to support causes important to our customers,” said Alan Bethke, vice president of marketing, Subaru of America, Inc. “By the end of this year, Subaru will have donated $50 million to worthy causes.”
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