U.S. MEDIA CENTER

November 1, 2012

SUBARU OF AMERICA, INC. CELEBRATES RECORD-BREAKING SALES

• Subaru breaks all-time annual sales record with two months of the year still remaining
• Record October monthly sales increase 30 percent over October 2011

Cherry Hill, N.J., -  Subaru of America, Inc. today reported 26,119 sales for the month of October, a 30 percent increase over October 2011. The company also announced record breaking annual sales of 271,582 – a 26 percent increase over 2011. This represents a historic high for Subaru of America. Subaru sales for 2012 have surpassed the previous sales record of 266,989 vehicles set just last year. This marks the company’s fifth year of sales growth and fourth successive sales record.

Year-to-date sales for Impreza have increased 165 percent over 2011. Year-to-date sales for newly-refreshed Outback and Legacy models have increased 14 percent and 12 percent, respectively.

“Subaru is celebrating a year of records; we couldn’t be more thrilled with our results,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “The year isn’t over yet and we expect XV Crosstrek sales will help drive even greater momentum throughout the remainder of the year.”

Carline
Oct-12
Oct-11
% Chg
Oct-12
Oct-11
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
5309
5385
-1.41%
61880
61766
0.18%
Impreza
3638
486
648.56%
57760
21745
165.62%
Impreza WRX
1100
1507
-27.01%
10629
11318
-6.09%
Legacy
3598
3546
1.47%
39187
34884
12.34%
Outback
10153
8891
14.19%
95357
83682
13.95%
Tribeca
184
266
-30.83%
1722
2236
-22.99%
BRZ
402
0
0.00%
3120
0
0.00%
XV Crosstrek
1735
0
0.00%
1927
0
0.00%
TOTAL
26119
20081
30.07%
271582
215631
25.95%

“With strong product and a strong retail network, we are poised to exceed sales of 320,000 vehicles this year,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.