U.S. MEDIA CENTER
October 3, 2017 , Cherry Hill, N.J. -

SUBARU OF AMERICA, INC. REPORTS RECORD SEPTEMBER SALES

  • Record September - monthly sales increase 0.4 percent over September 2016
  • 70 consecutive months of yearly month-over-month growth
  • Best September ever for Crosstrek and Impreza
  • 43 consecutive months of more than 10,000 Outbacks sold
  • 50 consecutive months of more than 10,000 Foresters sold

Subaru of America, Inc. today reported 55,120 vehicle sales for September 2017, a 0.4 percent increase over September 2016. The automaker also reported year-to-date sales of 478,848 vehicles, a 7.2 percent gain over the same period in 2016.

September marked the 43rd consecutive month of 40,000+ vehicle sales for the company. Crosstrek and Impreza sales were notably strong as each model achieved its best September ever. BRZ also enjoyed gains over September 2016. Crosstrek sales for September 2017 increased 51.2 percent over the same month in 2016 and marked the second time that Crosstrek has topped 12,000 units in a month.

“Subaru sales continue to expand despite the overall decline in the market,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “The Subaru franchise is on-track to achieve its ninth consecutive year of record sales in 2017.”

“September marks 70 consecutive months of yearly month-over-month growth for our organization and our retailers,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc. “Traffic to our retailers remains strong and it is encouraging to see sales of the all-new Crosstrek continue to grow,” added Walters.
 

Carline

Sep-17

Sep-16

% Chg

Sep-17

Sep-16

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

13,262

15,883

-16.5%

132,030

130,652

1.1%

Impreza

6,324

4,786

32.1%

64,589

45,070

43.3%

WRX/STI

2,510

2,683

-6.5%

24,156

25,171

-4.0%

Legacy

3,902

6,027

-35.3%

37,461

47,396

-21.0%

Outback

16,330

16,978

-3.8%

140,491

126,426

11.1%

BRZ

301

300

0.3%

3,307

3,362

-1.6%

Crosstrek

12,491

8,261

51.2%

76,814

68,810

11.6%

TOTAL

55,120

54,918

0.4%

478,848

446,887

7.2%



Also in September, the 2017 Impreza was named to Wards 10 Best User Experience list for intuitive and effective interior features including connectivity, infotainment, controls and driver-assist technology as well as overall value. WardsAuto, a leading provider of automotive reporting and insights, evaluated 23 vehicles for the 2nd annual competition. The vehicles were tested and rated by editors on their ability to enhance an individual’s lifestyle and make technology easy to use.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

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