March 1, 2018
, Cherry Hill, N.J.
-
SUBARU OF AMERICA, INC. ANNOUNCES FEBRUARY SALES
SUBARU OF AMERICA, INC. ANNOUNCES FEBRUARY SALES
- Best February ever – monthly sales increase 3.8 percent over February 2017
- 75 consecutive months of yearly month-over-month growth
- Best February ever for Crosstrek and Outback
- 48 consecutive months of more than 10,000 Outbacks sold
- 55 consecutive months of more than 10,000 Foresters sold
Subaru of America, Inc. today reported 47,249 vehicle sales for February 2018, a 3.8 percent increase over February 2017, and the best February in the history of the company. These results continue the company’s sales momentum from 2017 where Subaru achieved nine consecutive years of record sales and exceeded 647,000 annual sales – a first in company history.
February marked the 48th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Outback sales were notably strong as each model achieved its best February ever. Crosstrek and Outback sales for February 2018 increased 60.7 percent and 4 percent, respectively, over the same month in 2017. Earlier this month, the 2018 Subaru Crosstrek was awarded “Best Compact SUV/Crossover” in Kelley Blue Book’s annual 5-Year Cost to Own Awards.
“During February, the Subaru brand celebrated its 50th year in the United States and our retailers joined in our golden jubilee anniversary by establishing yet another sales record,” said Thomas J. Doll, President and COO. “Special thanks to our customers, retailers, distributors and all of our colleagues who have been on this epic journey with us and for joining us as we embark on our next 50 years.”
“The Crosstrek continues to exceed expectations and will continue to deliver impressive results as its availability improves,” said Jeff Walters, senior vice president of sales. “Based on initial pre-orders, the Subaru Ascent, arriving this summer, will be our next success story bringing new customers the best in safety and versatility.”
February marked the 48th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Outback sales were notably strong as each model achieved its best February ever. Crosstrek and Outback sales for February 2018 increased 60.7 percent and 4 percent, respectively, over the same month in 2017. Earlier this month, the 2018 Subaru Crosstrek was awarded “Best Compact SUV/Crossover” in Kelley Blue Book’s annual 5-Year Cost to Own Awards.
“During February, the Subaru brand celebrated its 50th year in the United States and our retailers joined in our golden jubilee anniversary by establishing yet another sales record,” said Thomas J. Doll, President and COO. “Special thanks to our customers, retailers, distributors and all of our colleagues who have been on this epic journey with us and for joining us as we embark on our next 50 years.”
“The Crosstrek continues to exceed expectations and will continue to deliver impressive results as its availability improves,” said Jeff Walters, senior vice president of sales. “Based on initial pre-orders, the Subaru Ascent, arriving this summer, will be our next success story bringing new customers the best in safety and versatility.”
|
Carline |
Feb-18 |
Feb-17 |
% Chg |
Feb-18 |
Feb-17 |
% Chg |
|
|
MTD |
MTD |
MTD |
YTD |
YTD |
YTD |
|
Forester |
11,640 |
12,820 |
-9.2% |
22,488 |
25,673 |
-12.4% |
|
Impreza |
5,130 |
5,826 |
-12.0% |
10,481 |
10,931 |
-4.1% |
|
WRX/STI |
2,244 |
2,498 |
-10.2% |
4,163 |
4,640 |
-10.3% |
|
Legacy |
3,319 |
3,924 |
-15.4% |
6,607 |
7,806 |
-15.4% |
|
Outback |
14,021 |
13,477 |
4.0% |
27,300 |
26,663 |
2.4% |
|
BRZ |
270 |
344 |
-21.5% |
505 |
548 |
-7.9% |
|
Crosstrek |
10,625 |
6,611 |
60.7% |
20,062 |
13,118 |
52.9% |
|
TOTAL |
47,249 |
45,500 |
3.8% |
91,606 |
89,379 |
2.5% |
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.