May 1, 2018
, Camden, NJ
-
SUBARU OF AMERICA, INC. REPORTS APRIL SALES
SUBARU OF AMERICA, INC. REPORTS APRIL SALES
- Best April ever – monthly sales increase 1.5 percent over April 2017
- 77 consecutive months of yearly month-over-month growth
- Best April ever for Crosstrek
- 50 consecutive months of more than 10,000 Outbacks sold
- 57 consecutive months of more than 10,000 Foresters sold
- 9 millionth Subaru sold
Subaru of America, Inc. today reported 53,170 vehicle sales for April 2018, a 1.5 percent increase over April 2017, and the best April in the history of the company. Crosstrek sales for April 2018 increased 69.9 percent over the same month in 2017 and achieved the best April ever with 12,266 units. The automaker also reported year-to-date sales of 202,873 vehicles, a 3.2 percent gain over the same period in 2017.
In April, Subaru celebrated several milestones including:
“In a challenging month for the industry, we are pleased to see the Subaru franchise set yet another sales record,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “We thank all 629 Subaru retailers for their efforts in growing their business.”
“Our customer’s interest in the Crosstrek continues to increase every month,” said Jeff Walters, Senior Vice President of Sales. “We’re now looking forward to the start of production later this month of the all-new Subaru Ascent at our plant in Indiana.”
In April, Subaru celebrated several milestones including:
- The 50th consecutive month of 40,000+ vehicle sales.
- The 30th anniversary of the founding of Subaru Tecnica International (STI), the championship-winning motorsports subsidiary of parent company Subaru Corporation and developer of high-performance Subaru vehicles and parts.
- The two-millionth sale of the iconic Subaru Outback in the U.S.
- The sale of the nine-millionth Subaru vehicle in the U.S.
- The 2018 WRX earned Edmunds’ 2018 Best Retained Value® Award in the Sports Car category.
- The grand opening of the new Subaru of America headquarters campus in Camden, NJ.
“In a challenging month for the industry, we are pleased to see the Subaru franchise set yet another sales record,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “We thank all 629 Subaru retailers for their efforts in growing their business.”
“Our customer’s interest in the Crosstrek continues to increase every month,” said Jeff Walters, Senior Vice President of Sales. “We’re now looking forward to the start of production later this month of the all-new Subaru Ascent at our plant in Indiana.”
|
Carline |
Apr-18 |
Apr-17 |
% Chg |
Apr-18 |
Apr-17 |
% Chg |
|
|
MTD |
MTD |
MTD |
YTD |
YTD |
YTD |
|
Forester |
13,679 |
14,761 |
-7.3% |
50,783 |
56,237 |
-9.7% |
|
Impreza |
5,833 |
8,038 |
-27.4% |
22,287 |
26,622 |
-16.3% |
|
WRX/STI |
2,663 |
3,039 |
-12.4% |
9,854 |
10,729 |
-8.2% |
|
Legacy |
4,234 |
4,399 |
-3.8% |
14,730 |
17,102 |
-13.9% |
|
Outback |
14,083 |
14,469 |
-2.7% |
58,205 |
57,041 |
2.0% |
|
BRZ |
412 |
444 |
-7.2% |
1,286 |
1,431 |
-10.1% |
|
Crosstrek |
12,266 |
7,218 |
69.9% |
45,728 |
27,456 |
66.6% |
|
TOTAL |
53,170 |
52,368 |
1.5% |
202,873 |
196,618 |
3.2% |
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.