SUBARU OF AMERICA REPORTS BEST-EVER MAY SALES AS OUTBACK, FORESTER AND ASCENT LEAD CONSUMER DEMAND

 

Subaru of America, Inc. today reported 63,972 vehicle sales for May 2019, a 6.4 percent increase compared with May 2018, and the best May sales in the history of the company. The automaker also reported year-to-date sales of 278,014, a 5.7 percent gain compared with the same period in 2018.

May marked the 63rd consecutive month of 40,000+ vehicle sales for the automaker. Outback and Ascent sales were notably strong as each model achieved its best May ever. Outback posted a 7.9 percent increase, while Forester posted a 10.3 percent increase compared to May 2018. In addition, 7,509 of the all-new 3-row Ascent SUV were delivered in May.

“Coming off of a record-breaking April, we are excited to continue the momentum in May with a milestone 90th month of consecutive sales increases,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “We have a dedicated group of retailers who have made these results possible and are the true strength of our brand. While we are humbled by record May sales, we remain proud to deliver reliable vehicles with new, innovative technology in an increasingly competitive market.”

“We are thrilled to exceed 60,000 sales in May for the first time,” said Jeff Walters, Senior Vice President of Sales. “This month, Ascent, Outback, and Forester delivered strong results in a competitive marketplace. We’re confident our SUV line-up will continue to play a major role in our continued success.”
 

Carline	May-19	May-18	% Chg	May-19	May-18	% Chg
	MTD	MTD	MTD	YTD	YTD	YTD
Forester	16,028	14,530	10.3%	71,466	65,313	9.4%
Impreza	5,532	7,843	-29.5%	24,130	30,130	-19.9%
WRX/STI	2,110	2,859	-26.2%	10,510	12,713	-17.3%
Ascent	7,509	0	0.0%	33,094	0	0.0%
Legacy	2,994	3,461	-13.5%	14,204	18,191	-21.9%
Outback	18,017	16,702	7.9%	76,206	74,907	1.7%
BRZ	231	364	-36.5%	1,337	1,650	-19.0%
Crosstrek	11,551	14,387	-19.7%	47,067	60,115	-21.7%
TOTAL	63,972	60,146	6.4%	278,014	263,019	5.7%

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $300 million to causes the Subaru family cares about, and its employees have logged nearly 88,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. For additional information visit media.subaru.com. Follow us on Facebook, Instagram, TikTok, and YouTube.