U.S. MEDIA CENTER
October 1, 2019 , Camden, N.J. -

SUBARU OF AMERICA ANNOUNCES SEPTEMBER SALES
 

  • 67 Consecutive Months of more than 40,000 Units
  • 74 Consecutive Months of more than 10,000 Forester Units
  • 67 Consecutive Months of more than 10,000 Outback Units

Subaru of America, Inc. today reported 51,659 vehicle sales for September 2019, a 9.4 percent decrease compared with September 2018 due to low days supply and three fewer selling days compared to September 2018. Year to date, Subaru has sold a record 525,329 vehicles, up 4.4 percent compared with the same period last year despite a tightening market.

“2019 is already turning out to be another record year for Subaru thanks to the excellent efforts of our retailers,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Due to the rapid sell-down of the last generation Legacy and Outback models, our yearly, month-over-month sales streak of 93 consecutive months came to an end in September. We look forward to robust sales in October and are on target to achieve our 700,000-vehicle sales goal for 2019, marking 12 consecutive years of sales increases.”

“Buoyed by the sales success of the all-new Forester, and strong demand for the outgoing Outback and Legacy, we started September with historically low inventory levels,” said Jeff Walters, Senior Vice President of Sales. “With the all-new 2020 Outback and Legacy starting to arrive at retailers and a strong book of presold orders waiting to be delivered, we look forward to strong sales in October and the remainder of the year.”
 

Carline

Sep-19

Sep-18

% Chg

Sep-19

Sep-18

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

13,421

13,453

-0.2%

131,447

121,924

7.8%

Impreza

5,861

6,186

-5.3%

49,293

59,540

-17.2%

WRX/STI

1,385

2,383

-41.9%

17,367

21,957

-20.9%

Ascent

5,319

5,859

-9.2%

60,042

16,580

262.1%

Legacy

2,386

3,608

-33.9%

26,177

31,080

-15.8%

Outback

11,281

12,895

-12.5%

140,530

137,992

1.8%

BRZ

111

284

-60.9%

1,976

2,930

-32.6%

Crosstrek

11,895

12,376

-3.9%

98,497

111,415

-11.6%

TOTAL

51,659

57,044

-9.4%

525,329

503,418

4.4%



Earlier in September, Subaru announced the sale of its 10-millionth vehicle in the U.S. The new owner took delivery of a 2019 Subaru Impreza at the oldest Subaru retail facility in the country, Nate Wade Subaru in Salt Lake City, Utah.

“It took us 41 years to achieve our first five million sales, and just over 10 years to achieve the next five million,” said Thomas J. Doll, President and CEO, Subaru of America. “Accomplishing this milestone reflects our commitment to providing customers with vehicles made to the highest standards of safety, reliability and dependability.”
 
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $165 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

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