October 1, 2019
, Camden, N.J.
-
SUBARU OF AMERICA ANNOUNCES SEPTEMBER SALES
SUBARU OF AMERICA ANNOUNCES SEPTEMBER SALES
- 67 Consecutive Months of more than 40,000 Units
- 74 Consecutive Months of more than 10,000 Forester Units
- 67 Consecutive Months of more than 10,000 Outback Units
Subaru of America, Inc. today reported 51,659 vehicle sales for September 2019, a 9.4 percent decrease compared with September 2018 due to low days supply and three fewer selling days compared to September 2018. Year to date, Subaru has sold a record 525,329 vehicles, up 4.4 percent compared with the same period last year despite a tightening market.
“2019 is already turning out to be another record year for Subaru thanks to the excellent efforts of our retailers,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Due to the rapid sell-down of the last generation Legacy and Outback models, our yearly, month-over-month sales streak of 93 consecutive months came to an end in September. We look forward to robust sales in October and are on target to achieve our 700,000-vehicle sales goal for 2019, marking 12 consecutive years of sales increases.”
“Buoyed by the sales success of the all-new Forester, and strong demand for the outgoing Outback and Legacy, we started September with historically low inventory levels,” said Jeff Walters, Senior Vice President of Sales. “With the all-new 2020 Outback and Legacy starting to arrive at retailers and a strong book of presold orders waiting to be delivered, we look forward to strong sales in October and the remainder of the year.”
Earlier in September, Subaru announced the sale of its 10-millionth vehicle in the U.S. The new owner took delivery of a 2019 Subaru Impreza at the oldest Subaru retail facility in the country, Nate Wade Subaru in Salt Lake City, Utah.
“It took us 41 years to achieve our first five million sales, and just over 10 years to achieve the next five million,” said Thomas J. Doll, President and CEO, Subaru of America. “Accomplishing this milestone reflects our commitment to providing customers with vehicles made to the highest standards of safety, reliability and dependability.”
“2019 is already turning out to be another record year for Subaru thanks to the excellent efforts of our retailers,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Due to the rapid sell-down of the last generation Legacy and Outback models, our yearly, month-over-month sales streak of 93 consecutive months came to an end in September. We look forward to robust sales in October and are on target to achieve our 700,000-vehicle sales goal for 2019, marking 12 consecutive years of sales increases.”
“Buoyed by the sales success of the all-new Forester, and strong demand for the outgoing Outback and Legacy, we started September with historically low inventory levels,” said Jeff Walters, Senior Vice President of Sales. “With the all-new 2020 Outback and Legacy starting to arrive at retailers and a strong book of presold orders waiting to be delivered, we look forward to strong sales in October and the remainder of the year.”
|
Carline |
Sep-19 |
Sep-18 |
% Chg |
Sep-19 |
Sep-18 |
% Chg |
|
|
MTD |
MTD |
MTD |
YTD |
YTD |
YTD |
|
Forester |
13,421 |
13,453 |
-0.2% |
131,447 |
121,924 |
7.8% |
|
Impreza |
5,861 |
6,186 |
-5.3% |
49,293 |
59,540 |
-17.2% |
|
WRX/STI |
1,385 |
2,383 |
-41.9% |
17,367 |
21,957 |
-20.9% |
|
Ascent |
5,319 |
5,859 |
-9.2% |
60,042 |
16,580 |
262.1% |
|
Legacy |
2,386 |
3,608 |
-33.9% |
26,177 |
31,080 |
-15.8% |
|
Outback |
11,281 |
12,895 |
-12.5% |
140,530 |
137,992 |
1.8% |
|
BRZ |
111 |
284 |
-60.9% |
1,976 |
2,930 |
-32.6% |
|
Crosstrek |
11,895 |
12,376 |
-3.9% |
98,497 |
111,415 |
-11.6% |
|
TOTAL |
51,659 |
57,044 |
-9.4% |
525,329 |
503,418 |
4.4% |
Earlier in September, Subaru announced the sale of its 10-millionth vehicle in the U.S. The new owner took delivery of a 2019 Subaru Impreza at the oldest Subaru retail facility in the country, Nate Wade Subaru in Salt Lake City, Utah.
“It took us 41 years to achieve our first five million sales, and just over 10 years to achieve the next five million,” said Thomas J. Doll, President and CEO, Subaru of America. “Accomplishing this milestone reflects our commitment to providing customers with vehicles made to the highest standards of safety, reliability and dependability.”
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.