U.S. MEDIA CENTER
September 4, 2013 , Cherry Hill, N.J. -

SUBARU REPORTS 45 PERCENT INCREASE IN SALES AND BEST EVER MONTH IN COMPANY HISTORY

• August sales of 41,061 marks best-ever sales month for Subaru
• Subaru also reported best-ever month for Forester and best-ever August for Impreza, and BRZ models

Subaru of America, Inc. today reported the best sales month in company history: 41,061 vehicle sales for the month of August, a 45 percent increase over August 2012. Year-to-date sales for Subaru total 281,652 – 29.3 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases.

With 13,163 vehicles sold, August was the best-ever sales month for the Forester model. Sales for Impreza and BRZ reached 6,784 and 868 respectively, representing record-high August sales for both vehicle lines.

“These sales milestones are the result of hard work, dedication and unwavering commitment to serving our customers and working cooperatively with our retail organization,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc.

Carline
Aug-13
Aug-12
% Chg
Aug-13
Aug-12
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
13163
6956
89.2%
73752
50505
46.0%
Impreza
6784
4719
43.8%
41951
49130
-14.6%
Impreza WRX
1235
681
81.4%
12259
8450
45.1%
Legacy
3954
3872
2.1%
30504
31465
-3.1%
Outback
10163
11285
-9.9%
81930
74621
9.8%
Tribeca
137
157
-12.7%
1131
1399
-19.2%
BRZ
868
623
39.3%
5642
2210
155.3%
XV Crosstrek
4757
n/a
n/a
34483
n/a
n/a
TOTAL
41061
28293
45.1%
281652
217780
29.3%


“August was our best-ever with demand strong across all models. Significant to our success this year is more than half our sales are to people new to Subaru,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “More and more people are recognizing our core brand attributes of longevity, safety, versatility and adventure.”

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.