The new Subaru Connection Hub concept reimagines the automotive retail experience, transforming dealerships into immersive, hospitality-driven spaces that strengthen customer relationships and community connections while embodying the Subaru Love Promise®. The exterior architectural language draws inspiration from parks, pavilions, and great plazas to create a new expression that welcomes everyone into the showroom.
Inside, the new Subaru Connection Hub concept showcases vehicles paired with curated merchandising tools, gear, and accessories to build emotional connections, add context, and spark imagination. Spaces will also include digital screens with “in the wild” content, scalable vertical displays, and consultation tables to encourage connection.
Delivering a retail environment that looks, feels, and behaves like the Subaru brand itself: human, compassionate, and inviting, the Connection Hub celebrates the automaker’s commitment to the Subaru Love Promise the moment guests step inside. The new design encourages guests to engage with the brand, explore products and outreach efforts, and connect with fellow enthusiasts in a space as genuine as the community it represents.
More than a showroom, Subaru retailers serve as a hub for community connection and a catalyst for local engagement with purpose. Interior spaces have been reimagined to meet guests on their terms and reflect the expectations of today’s consumers.
