This year, Subaru celebrates the seventh annual National Make a Dog’s Day on October 22nd, encouraging all people to consider adopting, fostering, or otherwise supporting a shelter pet or a cherished “Underdog,” an older or disabled shelter dog. To amplify the Subaru Loves Pets and National Make A Dog’s Day initiatives, the automaker has an integrated ad campaign celebrating the original pack of “Underdogs” and sharing an inspiring new message in a new 30-second spot, The First Thing You Notice.
According to the ASPCA, approximately 5.8 million animals entered shelters in the U.S. in 2024. Many of these animals live day after day without the love of a family or a home. Subaru believes that all pets deserve loving homes, which is why we are the largest corporate donor to the ASPCA.
Through the 2025 Subaru Loves Pets® initiative, an effort dedicated to improving the lives of as many shelter pets as possible, Subaru of America, Inc. and its participating retailers will provide over $3.1 million in direct financial assistance to local animal shelters nationwide through grants administered by the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) to help cover costs associated with preparing animals for adoption, veterinary expenses, and more.
Throughout October, Subaru retailers nationwide will host in-person adoption, microchipping, or other types of pet-focused events to help ensure that animals in need can find loving homes. In addition to providing over $3.1 million in direct financial assistance to local animal shelters, Subaru will also donate $20 to the ASPCA with the purchase of select items from Subaru Parts Online in October, up to $10,000.
According to the ASPCA, approximately 5.8 million animals entered shelters in the U.S. in 2024. Many of these animals live day after day without the love of a family or a home. Subaru believes that all pets deserve loving homes, which is why we are the largest corporate donor to the ASPCA.
