For the past 17 years, through the Subaru Share the Love® Event, Subaru and its retailers have donated to charities like the ASPCA®, Make-A-Wish®, Meals on Wheels America, and the National Park Foundation, as well as more than 2,700 hometown charities. By the end of this year, our eighteenth year of the Share the Love event, Subaru will have donated more than $350 million.
The 2025 Subaru Share the Love® Event launches with a heartfelt new ad, “Love Comes Home” highlighting the work that Subaru retailers do each day to support hometown charities in their communities.
The 2025 Subaru Share the Love® Event launches with a touching new ad, “Prom,” capturing the selflessness of a Make-A-Wish child granting one of the charity’s five unique wish types: a Wish to Give.
In 2025, the Subaru Share the Love® Event celebrates 18 years of giving back on behalf of customers. For every new Subaru vehicle purchased or leased at any participating Subaru retailer from November 20, 2025, through January 2, 2026, Subaru will donate $250 to the customer's choice of charities. Retailers can also add local hometown charities with causes important to their communities to receive at least an additional $50 for each vehicle sold or leased.
Subaru of America has launched the 2025 Subaru Share the Love® Event, aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end.
