This season, Subaru of America, Inc. and its retailers nationwide will provide more than 140,000 children across the country with the essential clothing they need to thrive as part of the Subaru Loves to Help® initiative in partnership with Operation Warm®, a national nonprofit that provides brand-new high-quality coats, shoes, and socks for children in urgent need.
As the largest automotive sponsor of Operation Warm® for the third consecutive year, Subaru understands that essential clothing provides warmth and comfort and just as importantly, instills confidence and emotional well-being. Since the start of the partnership, Subaru and Operation Warm have supported more than 430,000 children through gifting events at shelters, support agencies, and community organizations across the country.
In partnership with Operation Warm®, during the 2026 Subaru Loves to Help® initiative, Subaru of America, Inc. and its retailers nationwide will host gifting events with shelters and support agencies in their local communities to provide more than 140,000 children in urgent need with the essential clothing they need to thrive.
By the end of this year’s distribution, through its partnership with Operation Warm® and other historical Subaru Loves to Help efforts, Subaru and its retailers will have supported over 1 million children and adults in urgent need nationwide. Upholding Operation Warm’s mission to deliver “More Than a Coat®,” Subaru and its retailers strive to provide not just new essentials, but the confidence and hope that come with them.
In partnership with Operation Warm®, during the 2026 Subaru Loves to Help® initiative, Subaru of America, Inc. and its retailers nationwide will host gifting events with shelters and support agencies in their local communities to provide more than 140,000 children in urgent need with the essential clothing they need to thrive.
