In over 10 years of partnership as the largest automotive donor to Blood Cancer United® (formerly The Leukemia & Lymphoma Society), Subaru and its retailers have supported more than 550,000 cancer patients and their families with funding, blanket donations, and messages of hope. The Subaru Loves to Care® initiative helps kids like Aiden, who was diagnosed with precursor B-cell acute lymphoblastic leukemia (B-ALL) at four years old. His treatment stretched over 2.5 years, but in February 2023, he reached remission. Today, Aiden is a thriving elementary school student who loves hockey and dreams of becoming a pediatric oncologist to help other kids like him.
In over 10 years of partnership as the largest automotive donor to Blood Cancer United® (formerly The Leukemia & Lymphoma Society), Subaru and its retailers have supported more than 550,000 cancer patients and their families with funding, blanket donations, and messages of hope. The Subaru Loves to Care® initiative helps kids like Aiden, who was diagnosed with precursor B-cell acute lymphoblastic leukemia (B-ALL) at four years old. His treatment stretched over 2.5 years, but in February 2023, he reached remission. Today, Aiden is a thriving elementary school student who loves hockey and dreams of becoming a pediatric oncologist to help other kids like him.
As part of the Subaru Loves to Care® initiative, Subaru and its retailers will share warmth by delivering blankets and handwritten messages of hope to cancer patients at local hospitals across the United States in partnership with Blood Cancer United® (formerly The Leukemia & Lymphoma Society). These tangible donations help to provide physical and emotional support to patients during treatment and rehabilitation.
As part of the Subaru Loves to Care® initiative, many participating Subaru retailers will also provide curated patient care kits to accompany their blanket deliveries for cancer patients at local hospitals across the United States in partnership with Blood Cancer United® (formerly The Leukemia & Lymphoma Society).
Subaru of America, Inc. partners with Blood Cancer United® (formerly The Leukemia & Lymphoma Society) as part of the Subaru Loves to Care® initiative. Subaru is the largest automotive donor to Blood Cancer United, and by the end of 2026, Subaru and its retailers will have supported more than 550,000 cancer patients around the country with funding, blanket donations, and messages of hope through this continued partnership.
