Subaru of America, Inc., in partnership with Subaru retailers and local shelters across the country, helped more than 52,000 shelter pets find loving homes during the Subaru Loves Pets campaign in October 2023. In addition, Subaru retailers donated more than $1.8 million to local shelter partners, helping to support their care for animals throughout the country.
To drive awareness for Subaru Loves Pets month and #MakeADogsDay on October 22, 2023, Subaru launched an integrated ad campaign featuring a new pack of Underdogs, including Brucie.
To drive awareness for Subaru Loves Pets month and #MakeADogsDay on October 22, 2023, Subaru launched an integrated ad campaign featuring a new pack of Underdogs, including Elliot.
To drive awareness for Subaru Loves Pets month and #MakeADogsDay on October 22, 2023, Subaru launched an integrated ad campaign featuring a new pack of Underdogs, including Lincoln.
Throughout October and on #MakeADogsDay (October 22), Subaru and participating retailers will once again join forces with local shelters to unite animals with loving homes, with a special focus on “Underdogs” – the senior, physically challenged, or otherwise unique dogs who often wait the longest to be adopted.
To drive awareness for Subaru Loves Pets month and #MakeADogsDay on October 22, 2023, Subaru launched an integrated ad campaign featuring a new pack of Underdogs, including Pop.
During the October 2022 Subaru Loves Pets campaign, more than 600 retailers throughout the country hosted adoption events at their retail locations in partnership with local animal shelters. Since the inception of the adoption campaign, Subaru has supported the adoption of more than 157,000 shelter pets.