Watching the flames rise as drivers pass through Bonfire Alley is truly unlike anything else in American rallying
Fireworks above and that orange glow on the ground can only mean drivers are entering Bonfire Alley, the signature stage of the Sno*Drift Rally
A successful start to Brandon Semenuk and Keaton Williams’ pursuit of a fourth straight ARA title. Now, on to Missouri and the Rally in the 100 Acre Wood
Starting in the evening, Sno*Drift’s first day of stages quickly goes under the lights
Winning focus on the face of Semenuk, the three-time defending ARA champion
A hard, icy layer of snow and ice under the freshly-fallen top layer added a degree of difficulty for drivers at Sno*Drift
In every possible way, a rally car service is nothing like a pit stop in other motorsports – that includes the weather
Unlike last year’s event, the 2025 Sno*Drift Rally brought plenty of snow and ice for drivers to contend with
The cold Michigan weather couldn’t deter the fan excitement for the first rally of the 2025 American Rally Association season
The WRX ARA25 gained valuable snow experience after a warm, muddy 2024 Sno*Drift Rally
The WRX ARA25 cools down following a winning opening to the 2025 ARA Championship season
Not everyone was cold in the below freezing conditions