According to the ASPCA, approximately 5.8 million animals entered shelters in the U.S. in 2024. Many of these animals live day after day without the love of a family or a home. Subaru believes that all pets deserve loving homes, which is why we are the largest corporate donor to the ASPCA.
Throughout October, Subaru retailers nationwide will host in-person adoption, microchipping, or other types of pet-focused events to help ensure that animals in need can find loving homes. In addition to providing over $3.1 million in direct financial assistance to local animal shelters, Subaru will also donate $20 to the ASPCA with the purchase of select items from Subaru Parts Online in October, up to $10,000.
According to the ASPCA, approximately 5.8 million animals entered shelters in the U.S. in 2024. Many of these animals live day after day without the love of a family or a home. Subaru believes that all pets deserve loving homes, which is why we are the largest corporate donor to the ASPCA.
Through the 2025 Subaru Loves Pets® initiative, an effort dedicated to improving the lives of as many shelter pets as possible, Subaru of America, Inc. and its participating retailers will provide over $3.1 million in direct financial assistance to local animal shelters nationwide through grants administered by the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) to help cover costs associated with preparing animals for adoption, veterinary expenses, and more.
This year, Subaru celebrates the seventh annual National Make a Dog’s Day on October 22nd, encouraging all people to consider adopting, fostering, or otherwise supporting a shelter pet or a cherished “Underdog,” an older or disabled shelter dog. To amplify the Subaru Loves Pets and National Make A Dog’s Day initiatives, the automaker has an integrated ad campaign celebrating the original pack of “Underdogs” and sharing an inspiring new message in a new 30-second spot, The First Thing You Notice.
