Subaru Of America, Inc.
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Diane   Anton
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Parks Across the Country Will See A Surge in Visitors During Holiday Weekend

Camden, N.J., Aug 30, 2018  - 

Last year, more than 330 million people visited the national parks and with Labor Day weekend around the corner, parks across the country are likely to see a surge of visitor traffic. While everyone is encouraged to visit a national park in their area, with more visitors comes more waste that the National Park Service (NPS) must manage. Each year, NPS manages nearly 100 million pounds of visitor waste nationally, much of which is brought in from outside the parks.

Subaru of America, Inc. and National Parks Conservation Association (NPCA) conducted research that included everything from analytics to dumpster-diving and found plastic waste, such as water bottles, plastic bags, non-recyclable or compostable food packaging, and paper hot cups, are among the main drivers of waste sent to landfills and a big concern in the national parks.

While visitor waste is a major issue in the parks, Americans can make a difference to help keep parks beautiful during this holiday weekend by following these simple tips:

Opt for Online

Take Along That Favorite Mug

BYOB (Bring Your Own Bottle)

Ditch the Plastic Bag

Take Out What You Bring In

Subaru Zero Landfill Initiative
Subaru, experts in zero-landfill sustainability, has committed to sharing its knowledge of zero-landfill practices by working with the National Parks Conservation Association (NPCA), National Park Foundation (NPF) and National Park Service (NPS), toward a goal of significantly reducing waste going into landfills. Subaru, alongside these partners, conducted a waste characterization study of three iconic pilot parks – Denali , Grand Teton and Yosemite – to identify top drivers of waste. Together, they have helped create and implement various initiatives at the three pilot parks to help address the visitor waste challenge including installation of additional recycling and trash containers in high-traffic visitor locations, adopting standardized recycling labels from Recycle Across America to help reduce confusion and increase proper recycling, as well as the creation of youth ambassador, employee and visitor education programs.

Along with promoting the many programs already in place to educate visitors about ways they can decrease waste in parks, the initiative continues to explore new ways both Subaru and park visitors can help reduce waste and keep these parks beautiful for future generations.

Zero Landfill Initiative Pilot Park Update
Since the initiative began in 2015, the pilot parks – Denali, Grand Teton and Yosemite – have shown remarkable progress. The amount of waste generated per visitor continues to decrease and recycling rates in all three parks has increased. By visitors using reusable drinking bottles and coffee mugs, as well as bringing their own reusable bag, the amount of waste that needs to be handled is lessening. Through the hard work done by all parties to help increase the amount of recycling containers in the parks and introducing standardized labels, visitors can be more successful in their recycling efforts. By continuing to work together, park and concessionaire employees, the gateway communities and most importantly, park visitors, will help to make this program successful.

Subaru and the National Parks
For more than five years, the Subaru Share the Love event has provided more than $8 million in funding for critical programs and projects in more than 100 national parks and helped increase public awareness and engagement across our National Park System.

For more information on the Subaru zero-landfill initiative and the automaker’s longstanding support of the National Parks Service, visit

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise , which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

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