Renee Rhem

Vice President, Customer Advocacy

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Renee Rhem is Vice President, Customer Advocacy for Subaru of America, Inc. (SOA). In her role, Rhem leads the customer advocacy department and oversees the Subaru customer experience across all channels ensuring the Subaru Love Promise is present at all interactions with customers. Her team also works to maintain customer and brand loyalty and fosters positive partnerships with more than 630 Subaru retailers to resolve customer issues.

Rhem brings more than 20 years of experience to the SOA executive team. Prior to joining SOA, Rhem was vice president, operational effectiveness at Prudential Financial where she led more than 200 customer service associates managing 480,000 customer insurance claims per year. She previously spent nearly 10 years at Independence Health Group as the vice president, sales support and vice president, customer service and 13 years in various leadership roles at Bank of America.

Rhem holds a bachelor’s in psychology from Spelman College in Atlanta and is on the board of directors at Las Americas ASPIRA Academy (Delaware Charter), and a member of Alpha Kappa Alpha Sorority, Inc. and the National Alumnae Association of Spelman College.