Matthew J. Ritter

Regional Vice President, Eastern Region

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Matthew Ritter is Regional Vice President, Eastern Region for Subaru of America, Inc. (SOA). In his role, Ritter is responsible for vehicle sales, vehicle allocation and distribution, retailer market development, fixed operations, vehicle and fixed operations marketing, product training and customer satisfaction for more than 190 Subaru retailers in the eastern region of the U.S., including the Philadelphia Zone, DC Zone, Atlanta Zone, and Orlando Zone.

Prior to being promoted to this role in 2023, Ritter was the Vice President, Vehicle Planning and Logistics, a position he held for two years. He was also previously the Vice President, Field Operations, Zone Director for the Philadelphia Zone and a Regional Sales Manager at SOA. Prior to joining Subaru in 2008, Ritter was the Director, Mergers and Acquisitions for AutoNation and held numerous roles at Porsche Cars North America and Toyota Financial Services.

Ritter holds a bachelor’s from Colorado State University. He is on the board of directors for the Haddonfield Educational Trust and currently resides in New Jersey with his wife and daughter.