2012 Subaru Impreza Press Kit


  • 36-percent boost in EPA combined fuel economy makes 2012 Impreza the most fuel-efficient all-wheel drive car in America
  • New 2.0-liter Boxer engine and 2nd-generation CVT
  • Roomiest Impreza ever with new level of comfort and refinement
  • Same exterior dimensions as previous model, but lighter
  • New Impreza Limited and Sport models
  • New infotainment technology
  • Same base price as 2011 Impreza

Cherry Hill, N.J.,  -  Subaru of America, Inc. has introduced the fourth-generation 2012 Impreza® four-door and five-door compact models, featuring bolder, more dynamic designs and an all-new highly efficient powertrain. The 2012 Impreza models offer a 36-percent improvement in EPA combined fuel economy (automatic transmission) over the previous versions, along with increased room, greater agility and a higher level of refinement. New amenities, high-line trim levels, infotainment technology and higher-grade interior materials contribute to a more rewarding driving and ownership experience in the 2012 Impreza.

Every 2012 Impreza is equipped as standard with Symmetrical All-Wheel Drive. Powered by an all-new 148-hp 2.0-liter Boxer engine, the 2012 Impreza comes with a choice of a five-speed manual transmission or the enhanced, second-generation Lineartronic® CVT (continuously variable transmission). The 2012 Impreza will offer the highest fuel economy of any all-wheel drive car in America, with EPA ratings of 27 mpg city / 36 mpg highway / 30 mpg combined for models with the CVT.

Offered in base, Premium, Sport Premium, Limited and Sport Limited models, the 2012 Impreza conveys a bolder, more confident design that emphasizes its standard Symmetrical All-Wheel Drive performance. In profile, the 2012 Impreza draws focus to its wheels with powerful arches, a theme that debuted on the current Subaru Legacy®.

The combination of a longer wheelbase and redesigned door and roof trim and front seats yields gains in passenger and cargo room for the 2012 Impreza. The wheelbase grows to 104.1 inches compared to 103.2 in the outgoing model. Vehicle length and width remain the same as before for both sedan and five-door models, yet, thanks to redesigned door panels, the 2012 Impreza offers increased hip and shoulder room. Rear seat passengers gain nearly two inches of legroom. Sedan trunk room and five-door cargo room are both increased, and the five-door now provides a completely flat load floor with the standard 65/35 split rear seatbacks folded.

The windshield is more raked than in the previous Impreza, with the bottom of the Apillar moved 7.9 inches forward, allowing for a front door opening nearly five inches longer for easier entry/exit. Higher hip points and a lower, flatter instrument panel, along with larger side mirrors, contribute to better visibility from within the cabin.

Richer looking appointments and details abound inside the new Impreza, including softtouch materials for the dashboard, door trim and center console armrest. Larger door pockets can hold plastic drink bottles and large maps. Numerous compartments located in and around the center console hold all manner of today’s personal items, such as phones, USB drives and MP3 players.

The Impreza’s new 2.0-liter Boxer engine feels even more responsive than the 2.5-liter engine it replaces, thanks to lighter vehicle weight and especially when equipped with the new, second-generation Lineartronic CVT. This is a more compact version of the continuously variable transmission that debuted in the current-generation Legacy and Outback® models.

Unlike a conventional automatic transmission, which uses fixed gear ratios, a CVT provides infinite variability between the highest and lowest available ratios with no discernable steps or shifts. The CVT continuously and smoothly adapts to performance demand, helping to keep the engine in its most efficient operating range. Impreza Premium, Sport and Limited models with the CVT also feature a 6-speed manual mode with steering wheel paddle shifters, which allow the driver to control the transmission via six pre-set ratios.

The 2012 Subaru Impreza models weigh up to 165 pounds less than their 2011 modelyear counterparts (depending on model and equipment). Other technologies helping boost fuel efficiency in the 2012 Subaru Impreza include a new electric power steering system, which by itself contributes a 2-percent efficiency increase, and lower rolling resistance tires.

Strengthened suspension components in front and rear -- some inherited from the Legacy -- enhance agility, while new liquid (hydraulic) engine mounts help to damp out vibration. The double-wishbone rear suspension features new, strengthened components and pillow ball bushings for improved ride, straight-line stability and handling response.

Building on Subaru’s renown for safety (all 2011 Subaru model lines were IIHS “Top Safety Picks”), the 2012 Impreza was designed to excel under the new, more stringent NHTSA testing regimen. The new body structure makes greater use of high-tensile strength steel and features special stiffening elements at key locations.

All 2012 Impreza models add a new driver’s knee airbag to the roster of safety features. The passenger-seat front airbag, features a shell-type design with a center groove, thus exposing the passenger to less impact force upon deployment. All Impreza models feature standard front side pelvis/torso airbags and side curtain airbags that offer front and rear outboard seat coverage.

All Impreza models for 2012 are equipped as standard with Vehicle Dynamics Control (VDC), which combines stability and traction control functions. Likewise, all 2012 Impreza models are equipped with a standard 4-wheel disc Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD) and the Brake Assist safety system. The new Brake Override system ensures that the engine power will be cut when both the brake and accelerator are pressed simultaneously.

Standard comfort and available amenities are increased across the Impreza line for 2012, which starts at an MSRP of $17,495 for the 2.0i sedan, the same price as the 2011 model. All 2012 Impreza models feature as standard a tilt/telescoping steering wheel, power windows, door locks and side mirrors, a 65/35-split fold-down rear seat, outside temperature gauge, a multi-function display with fuel economy information, remote keyless entry system, security system with engine immobilizer, tilt/telescopic steering wheel, variable intermittent windshield wipers and a low windshield washer fluid warning light. A new ECO gauge helps the driver to operate the vehicle as economically as possible. Even carpeted floormats, an extra-cost option in many cars, are standard equipment in all 2012 Impreza models.

Impreza Premium models add 16-inch alloy wheels, steering wheel audio and Bluetooth® control switches, a rear stabilizer bar for crisper handling, adjustable console armrest, body-color exterior mirrors and chrome interior door handles. The standard audio system in the Premium models features Bluetooth® hands-free phone connectivity and audio
streaming, Radio Data Broadcast System (RDBS), iPod® control capability, USB port, 3.5mm aux. input jack and six speakers. An optional All-Weather Package adds heated front seats, heated exterior mirrors and a windshield wiper de-icer.

A power moonroof and a navigation system are available for the Premium models. The new navigation system includes a 6.1-inch touch screen LCD display, voice control, iTunes® tagging, SMS text messaging capability, XM® Satellite Radio and XM NavTraffic (both XM services require subscriptions). Updated map data can be downloaded to a personal computer and then transferred into the system via secure digital (SD) card.

The Impreza Sport Premium is a five-door model that combines standard 17-inch alloy wheels and the All-Weather Package with fog lights, roof rails, unique seat fabric and rocker panel spoilers. Topping the 2012 Impreza range, the new Limited and Sport Limited (five-door only) models deliver the highest level of comfort and convenience ever offered in an Impreza. Leather seating and the All-Weather Package are standard, along with a new display-type audio system featuring a 4.3-inch display screen and standard HD Radio. The navigation system and power moonroof are options.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

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