August 1, 2018 , Camden, N.J. -


  • Best July ever – monthly sales increase 6.7 percent over July 2017
  • 80 consecutive months of yearly month-over-month growth
  • Best July ever for Crosstrek and Ascent
  • 53 consecutive months of more than 10,000 Outbacks sold
  • 60 consecutive months of more than 10,000 Foresters sold

Subaru of America, Inc. today reported 59,426 vehicle sales for July 2018, a 6.7 percent increase over July 2017, and the best July in the history of the company. The company also reported year-to-date sales of 382,286 vehicles, a 6 percent gain over the same period in 2017.

July marked the 53rd consecutive month of 40,000+ vehicle sales for the company. Crosstrek and Ascent sales were notably strong as each model achieved its best July ever. Crosstrek sales for July 2018 increased 59 percent over the same month in 2017. In addition, 4,589 of the all-new 3-row Ascent SUVs were delivered in July. The biggest Subaru ever also earned a Car and Driver Editors’ Choice award.

“In honor of this past month’s sales, Subaru of America proudly celebrates our 80th consecutive month of yearly month-over-month growth; a feat that would be impossible without the support and hard work of our dedicated retailers nationwide,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “We’re thrilled to see the ongoing excitement around the 2019 model year vehicles and look forward to upholding this momentum by continuing to deliver safety, versatility and reliability to our loyal customer base.”

“Overall, Subaru of America sales were up nearly 7 percent in July – an impressive accomplishment considering that sales industry-wide were down compared to July 2017,” said Jeff Walters, Senior Vice President of Sales. “We are on track for an exceptionally strong summer, thanks to the all-new 3-row Ascent SUV and Crosstrek that continue to drive new and returning customers to the Subaru brand.”

Carline Jul- 18
% Chg
% Chg
Forester 13,759  15,283  -10.0%  93,036  103,240  -9.9% 
Impreza 7,386  7,777  -5.0%  45,200  50,803  -11.0% 
WRX/STI 2,013  2,933  -31.4%   17,051  19,118  -10.8% 
Ascent 4,589  0.0%  6,486  0.00% 
Legacy 2,605  3,785  -31.2%  24,020  29,349  -18.2% 
Outback 16,113  17,581  -8.4%  107,091  103,834  3.1% 
BRZ 297  372  -20.2%  2,263  2,669  -15.2% 
Crosstrek 12,664  7,972  58.9%  87,139  51,500  69.2% 
TOTAL 59,426  55,703  6.7%  382,286  360,513  6.0% 

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile manufacturing plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $270 million to causes the Subaru family cares about, and its employees have logged nearly 78,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

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