U.S. MEDIA CENTER
July 1, 2020 , Camden, N.J. -

SUBARU OF AMERICA, INC. REPORTS JUNE AND Q2 2020 SALES
 

• Best June ever: Forester

Subaru of America, Inc. today reported 53,911 vehicle sales for June 2020, a 12 percent decrease compared with record June 2019. These results reflect the impact of the COVID-19 global pandemic and the uncertainty surrounding economic recovery. Following eleven consecutive years of sales records, Subaru reported year-to-date sales of 267,110, a 21 percent decrease compared to the same period in 2019.

“Our June results are a testament to the perseverance of our retailers, who overcame difficult circumstances to achieve our sales target,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “We place a high premium on the satisfaction of our owners resulting in loyalty to our retailer’s franchise and our brand. These June results demonstrate the proven value our products provide, best delivered through our trusted retailers.”

“We are pleased to close June with strong sales in the midst of a competitive market limited by the pandemic,” said Jeff Walters, Senior Vice President of Sales. “The Forester continued to shine in our lineup of all-star vehicles, drawing a healthy demand from car buyers looking for vehicles they can rely on when times are tough.”

 

Carline

Jun-20

Jun-19

% Chg

Jun-20

Jun-19

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

19,490

14,753

32.1%

85,860

86,219

-0.4%

Impreza

3,389

5,558

-39.0%

18,620

29,688

-37.3%

WRX/STI

2,170

1,864

16.4%

10,333

12,374

-16.5%

Ascent

6,079

7,014

-13.3%

31,397

40,108

-21.7%

Legacy

2,054

3,222

-36.3%

11,901

17,426

-31.7%

Outback

10,250

17,505

-41.5%

62,305

93,711

-33.5%

BRZ

238

203

17.2%

962

1,540

-37.5%

Crosstrek

10,241

11,392

-10.1%

45,732

58,459

-21.8%

TOTAL

53,911

61,511

-12.4%

267,110

339,525

-21.3%



 
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $190 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

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