October 1, 2020
, Camden, N.J.
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Subaru of America Reports All-Time Record September Sales and Best Sales Month of 2020
- Record September – monthly sales increase 16 percent over September 2019
- Best-ever September for Outback and Forester
- Best month of 2020 for Crosstrek
- First month of 60,000+ vehicle sales in 2020
Subaru of America, Inc. today reported 60,103 vehicle sales for September 2020, a 16 percent increase compared with September 2019. Following eleven consecutive years of sales records, Subaru reported year-to-date sales of 436,560, a 17 percent decrease compared to the same period in 2019. September marked the first month of 60,000+ vehicle sales for the automaker since December 2019.
As the top performing carline by volume, Outback sales increased 51 percent in September 2020 compared with the same month a year ago. Outback and Forester models achieved their best September ever. Crosstrek sales for September 2020 increased 0.5 percent over the same month in 2019 and marked the best month of 2020 for the carline. BRZ posted a 126 percent increase, while WRX/STI posted 47 percent increase in September. In addition, the 3-row Ascent SUV and Legacy sedan, posted 8 percent and 18 percent increases over September 2019, respectively.
“September was a standout month at Subaru, and thanks to our retailers, it was our best-ever September and best month of 2020,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “This has been a challenging year for us all, but the success we have seen this month gives me hope and excitement for a strong fourth quarter.”
“For the first time since February, we achieved a ‘best-ever monthly result’ in September, said Jeff Walters, Senior Vice President of Sales. “The all-new Outback led the way for our award-winning vehicle line-up, and our exceptional retailer network benefited from improved inventory availability.”
As the top performing carline by volume, Outback sales increased 51 percent in September 2020 compared with the same month a year ago. Outback and Forester models achieved their best September ever. Crosstrek sales for September 2020 increased 0.5 percent over the same month in 2019 and marked the best month of 2020 for the carline. BRZ posted a 126 percent increase, while WRX/STI posted 47 percent increase in September. In addition, the 3-row Ascent SUV and Legacy sedan, posted 8 percent and 18 percent increases over September 2019, respectively.
“September was a standout month at Subaru, and thanks to our retailers, it was our best-ever September and best month of 2020,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “This has been a challenging year for us all, but the success we have seen this month gives me hope and excitement for a strong fourth quarter.”
“For the first time since February, we achieved a ‘best-ever monthly result’ in September, said Jeff Walters, Senior Vice President of Sales. “The all-new Outback led the way for our award-winning vehicle line-up, and our exceptional retailer network benefited from improved inventory availability.”
| Carline | Sep-20 | Sep-19 | % Chg | Sep-20 | Sep-19 | % Chg |
| MTD | MTD | MTD | YTD | YTD | YTD | |
| Forester | 15,648 | 13,421 | 16.6% | 134,082 | 131,447 | 2.0% |
| Impreza | 4,622 | 5,861 | -21.1% | 32,155 | 49,293 | -34.8% |
| WRX/STI | 2,040 | 1,385 | 47.3% | 15,436 | 17,367 | -11.1% |
| Ascent | 5,744 | 5,319 | 8.0% | 49,835 | 60,042 | -17.0% |
| Legacy | 2,825 | 2,386 | 18.4% | 20,036 | 26,177 | -23.5% |
| Outback | 17,023 | 11,281 | 50.9% | 106,346 | 140,530 | -24.3% |
| BRZ | 251 | 111 | 126.1% | 1,746 | 1,976 | -11.6% |
| Crosstrek | 11,950 | 11,895 | 0.5% | 76,924 | 98,497 | -21.9% |
| TOTAL | 60,103 | 51,659 | 16.4% | 436,560 | 525,329 | -16.9% |
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.