February 11, 2025
, Atlanta, MI
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SEMENUK, WILLIAMS SET 2025 ARA CHAMPIONSHIP PACE WITH WIN AT SNO*DRIFT RALLY
SEMENUK, WILLIAMS SET 2025 ARA CHAMPIONSHIP PACE WITH WIN AT SNO*DRIFT RALLY
Triple American Rally Association (ARA) champion driver Brandon Semenuk and co-driver Keaton Williams kicked off the 2025 ARA season in winning style for Subaru Motorsports USA, placing first at this year’s Sno*Drift Rally in Michigan. The duo will continue their pursuit of a fourth-straight ARA title at Missouri’s Rally in the 100 Acre Wood, March 14-15.
After a distinctly snow-free 2024 event, the 2025 Sno*Drift featured colder temperatures and enough of the white stuff to challenge every competitor. “Yeah it was pretty good this year,” said Semenuk. “We actually had some snow this year which was amazing.” Temperatures in the teens and twenties kept the snow falling, but under the powdery stuff was a layer of hard-packed snow and ice that gave drivers fits and required quick thinking and excellent car control to overcome. Says Semenuk, “I enjoyed it. We were a bit strategic with how we approached it, trying to find a good pace on the first passes, then just being careful when things kind of polished up. Great way to start the year.”
A benefit of the snowy conditions at Sno*Drift this year is some real racing time for the WRX ARA25. In the 2024 season, the new platform made its full-time ARA debut as the WRX ARA24, but Sno*Drift 2024 ran under warmer temperatures than usual. “It was nice to play with the car a bit as well, we haven’t raced the car in snow before,” said Semenuk, “there were lots of things to try. Now we have that experience moving forward. All good experience and learning. Excited to be back on the snow.”
The cold didn’t deter the fan presence at this year’s Sno*Drift, with the famous Bonfire Alley more raucous this year than ever before, with revelers throwing parties well into the night and stoking fires as drivers passed by. The party, and the ARA season, move on next to the Rally in the 100 Acre Wood March 14-15 in Missouri: Stay in touch with the latest news and updates by following Subaru Motorsports USA on Facebook, on Instagram @subarumotorsportsusa, and TikTok @subarumotorsportsusa.
About Subaru Motorsports USA
Subaru Motorsports USA is directed by Subaru of America, Inc., managed by Vermont SportsCar and proudly supported by MOTUL, Yokohama Tires, R53 Suspension, Triple-R Lights, DirtFish Rally School, and Sparco USA. Follow the team online at www.subaru.com/motorsports.
Follow Subaru Motorsports USA on Facebook, on Instagram @subarumotorsportsusa, and on TikTok @subarumotorsportsusa.
After a distinctly snow-free 2024 event, the 2025 Sno*Drift featured colder temperatures and enough of the white stuff to challenge every competitor. “Yeah it was pretty good this year,” said Semenuk. “We actually had some snow this year which was amazing.” Temperatures in the teens and twenties kept the snow falling, but under the powdery stuff was a layer of hard-packed snow and ice that gave drivers fits and required quick thinking and excellent car control to overcome. Says Semenuk, “I enjoyed it. We were a bit strategic with how we approached it, trying to find a good pace on the first passes, then just being careful when things kind of polished up. Great way to start the year.”
A benefit of the snowy conditions at Sno*Drift this year is some real racing time for the WRX ARA25. In the 2024 season, the new platform made its full-time ARA debut as the WRX ARA24, but Sno*Drift 2024 ran under warmer temperatures than usual. “It was nice to play with the car a bit as well, we haven’t raced the car in snow before,” said Semenuk, “there were lots of things to try. Now we have that experience moving forward. All good experience and learning. Excited to be back on the snow.”
The cold didn’t deter the fan presence at this year’s Sno*Drift, with the famous Bonfire Alley more raucous this year than ever before, with revelers throwing parties well into the night and stoking fires as drivers passed by. The party, and the ARA season, move on next to the Rally in the 100 Acre Wood March 14-15 in Missouri: Stay in touch with the latest news and updates by following Subaru Motorsports USA on Facebook, on Instagram @subarumotorsportsusa, and TikTok @subarumotorsportsusa.
About Subaru Motorsports USA
Subaru Motorsports USA is directed by Subaru of America, Inc., managed by Vermont SportsCar and proudly supported by MOTUL, Yokohama Tires, R53 Suspension, Triple-R Lights, DirtFish Rally School, and Sparco USA. Follow the team online at www.subaru.com/motorsports.
Follow Subaru Motorsports USA on Facebook, on Instagram @subarumotorsportsusa, and on TikTok @subarumotorsportsusa.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.