Subaru of America, Inc.
One Subaru Drive
Camden, NJ 08103
Main Number: 856-488-8500

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The Origin of Subaru

“SUBARU” signifies a Japanese word meaning “unite,” as well as a term for a cluster of six stars in the Taurus constellation, named 'Pleiades' by the ancient Greeks. According to Greek mythology, these stars were once Atlas’ daughters. The six-star cluster featured in the Subaru logo is known in Japan as mutsuraboshi, meaning ‘six stars’.

In 1953, five Japanese companies merged to form Subaru Corporation (previously Fuji Heavy Industries Ltd.). The new corporation adopted the “Subaru” cluster of stars as the official logo for its line of automobiles. Today, Subaru Corporation embodies a global engineering and transportation corporation. Subaru was the first automobile brand to use a Japanese word as its name.

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