November 30, 2009
, Cherry Hill, N.J.
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Subaru of America Announces 24-Percent Increase in November Sales
Subaru of America Announces 24-Percent Increase in November Sales
Subaru of America, Inc. today announced an increase in November sales of 24 percent with 16,988 units sold. November 2009 represents the best November monthly total in Subaru of America's history and the fifth record month out of the last six.
The November sales results mean that SOA has already overtaken its full year 2008 sales and the company has predicted that it will set a new sales record for the 2009 calendar year, to beat the 200,703 sales record set in 2006. Sales for the 2010 Subaru Legacy and Outback models have each set November records with 2,802 units sold and 6,505 units sold respectively.
**2008 total does not include 2 Baja sales in 2008
"November held a lot of good news for the Subaru brand. Not only did we set another monthly sales record, but we have also surpassed last years' total sales," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Additionally, last month the IIHS announced that Subaru was the only brand to receive 'Top Safety Pick' status in every segment it competes. Thanks to our strong products and continued accolades, our sales momentum is strong and I am confident that Subaru will achieve an all-time sales record for 2009."
"The continued sales success that Subaru is enjoying, despite the weakness in the economy and auto industry, is a tribute to our retailers who believe in both the value Subaru vehicles represent and in our brand direction," said Thomas J. Doll, EVP and COO of Subaru of America, Inc. "Subaru has established monthly sales records in five of the last six months and our market share has been consistently above 2-percent. We cannot thank our retail partners enough for their outstanding sales efforts," Doll continued.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
The November sales results mean that SOA has already overtaken its full year 2008 sales and the company has predicted that it will set a new sales record for the 2009 calendar year, to beat the 200,703 sales record set in 2006. Sales for the 2010 Subaru Legacy and Outback models have each set November records with 2,802 units sold and 6,505 units sold respectively.
| 9-Nov | 8-Nov | % chg | YTD 9-Nov | YTD 8-Nov | % chg | |
| Legacy | 2,802 | 1,528 | 83 | 27,354 | 20,781 | 32 |
| Outback | 6,506 | 2,687 | 142 | 46,980 | 40,204 | 17 |
| Impreza | 2,555 | 3,873 | -34 | 42,964 | 44,906 | -4 |
| Forester | 4,948 | 4,996 | -1 | 70,558 | 54,249 | 30 |
| Tribeca | 177 | 622 | -72 | 5,722 | 10,270 | -44 |
| Total** | 16,988 | 13,706 | 24 | 193,578 | 170,410 | 14 |
**2008 total does not include 2 Baja sales in 2008
"November held a lot of good news for the Subaru brand. Not only did we set another monthly sales record, but we have also surpassed last years' total sales," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Additionally, last month the IIHS announced that Subaru was the only brand to receive 'Top Safety Pick' status in every segment it competes. Thanks to our strong products and continued accolades, our sales momentum is strong and I am confident that Subaru will achieve an all-time sales record for 2009."
"The continued sales success that Subaru is enjoying, despite the weakness in the economy and auto industry, is a tribute to our retailers who believe in both the value Subaru vehicles represent and in our brand direction," said Thomas J. Doll, EVP and COO of Subaru of America, Inc. "Subaru has established monthly sales records in five of the last six months and our market share has been consistently above 2-percent. We cannot thank our retail partners enough for their outstanding sales efforts," Doll continued.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.