March 2, 2009
, Cherry Hill, N.J.
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Subaru of America, Inc. Announces Increase in Sales
February Sales Up 1-Percent with a YTD Sales Increase of 4-Percent
Subaru of America, Inc. Announces Increase in Sales
February Sales Up 1-Percent with a YTD Sales Increase of 4-Percent
Subaru of America, Inc. today announced a 1-percent sales increase for February 2009 over last year's February results. Year-to-date sales were up 4-percent with 25,283 units sold in 2009 versus 24,195 units sold in 2008.
The 2009 Subaru Forester continues to do well, as sales increased 101-percent over the previous year's Forester sales - a total of 5,978 units sold in February 2009, versus 2,971 units sold in February 2008.
"Subaru maintains a strong position in the current automotive climate," said Tim Colbeck, vice president of sales for Subaru of America. "Our products represent great value for consumers as they continue to shop for smart, capable vehicles to fit their needs."
* Includes Legacy Wagon
** 2008 total does not include 1 Baja sale in 2008
"Despite increased economic uncertainty, the appeal of our products continues to gain momentum," said Thomas J. Doll, executive vice president for Subaru of America. "Subaru vehicles are not only capable and fun to drive, but they also provide a low total cost of ownership - and in times such as these, customers are looking to purchase durable vehicles with high retained values like ours."
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
The 2009 Subaru Forester continues to do well, as sales increased 101-percent over the previous year's Forester sales - a total of 5,978 units sold in February 2009, versus 2,971 units sold in February 2008.
"Subaru maintains a strong position in the current automotive climate," said Tim Colbeck, vice president of sales for Subaru of America. "Our products represent great value for consumers as they continue to shop for smart, capable vehicles to fit their needs."
| 9-Feb | 8-Feb | % chg | 9-Feb YTD | 8-Feb YTD | % chg | |
| Legacy | 1,341 | 1,469 | -9 | 2,506 | 2,920 | -14 |
| Outback* | 2,389 | 3,786 | -37 | 4,904 | 7,221 | -32 |
| Impreza | 2,940 | 3,642 | -19 | 5,877 | 6,733 | -13 |
| Forester | 5,978 | 2,971 | 101 | 11,140 | 5,373 | 107 |
| Tribeca | 441 | 1,038 | -58 | 856 | 1,948 | -56 |
| Total** | 13,089 | 12,906 | 1 | 25,283 | 24,195 | 4 |
* Includes Legacy Wagon
** 2008 total does not include 1 Baja sale in 2008
"Despite increased economic uncertainty, the appeal of our products continues to gain momentum," said Thomas J. Doll, executive vice president for Subaru of America. "Subaru vehicles are not only capable and fun to drive, but they also provide a low total cost of ownership - and in times such as these, customers are looking to purchase durable vehicles with high retained values like ours."
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.