January 4, 2010
, Cherry Hill, N.J.
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Subaru of America Announces Record Breaking Sales Year
Best December Ever Closes Record 2009 in Style
Subaru of America Announces Record Breaking Sales Year
Best December Ever Closes Record 2009 in Style
Subaru of America, Inc. today announced a record breaking sales year as the company sold 216,652 units in 2009, an increase of 15-percent. This breaks the previous sales record of 200,703 units sold in 2006. This also marks a record sales month for December 2009 as the company sold 23,074 units - an increase of 33-percent - versus 17,287 units sold in December 2008.
"December represented another record month for Subaru, capping off the best year in the history of the company, in both sales and market share," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "I also believe Subaru is well-positioned to continue its success into 2010. We have the right products, marketing and dealer network providing us with a strong foundation for future growth."
"We really owe this tremendous success to both our retailers and employees, who executed the business plans we set in place," said Thomas J. Doll, EVP and COO of Subaru of America, Inc. "Along with our vision and their belief in the Subaru brand, they helped make that vision a reality," Doll continued.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com
"December represented another record month for Subaru, capping off the best year in the history of the company, in both sales and market share," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "I also believe Subaru is well-positioned to continue its success into 2010. We have the right products, marketing and dealer network providing us with a strong foundation for future growth."
| Dec-09. | Dec-08. | %chg | YTD Dec-09 | YTD Dec-08 | % chg | |
| Legacy | 3620 | 1824 | 98 | 30974 | 22605 | 37 |
| Outback | 8376 | 4067 | 106 | 55356 | 44271 | 25 |
| Impreza | 3647 | 4192 | 13 | 46611 | 49098 | -5 |
| Forester | 7223 | 6499 | 11 | 77781 | 60748 | 28 |
| Tribeca | 208 | 705 | -70 | 5930 | 10975 | -46 |
| Total** | 23074 | 17287 | 33 | 216652 | 187699 | 15 |
| **2008 total does not include 2 Baja Sales in 2008 | ||||||
"We really owe this tremendous success to both our retailers and employees, who executed the business plans we set in place," said Thomas J. Doll, EVP and COO of Subaru of America, Inc. "Along with our vision and their belief in the Subaru brand, they helped make that vision a reality," Doll continued.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com